-FCB launched the latest in its “The Real Cost” series for the FDA with an “Addiction Isn’t Pretty” spot focused on teen vaping (video above).
FCB New York worked with documentary filmmaker Katina Mercadante on the campaign, which focuses on real-life situations around vape-addicted teens, including a toilet-fishing expedition and some purse thievery.
“What drug is so powerful that it can drive you to steal money from your loved ones? This is one of the questions that ‘The Real Cost’ is asking with this campaign,” FCB New York evp, executive creative director Gary Resch said in a statement. “While teenagers are starting to realize the risks of vaping in very stark terms, ‘Addiction Isn’t Pretty’ seeks to amplify this change in perception and drive more provocative conversation among these at-risk kids.”
-ViacomCBS turned to Droga5 as its creative and strategic partner to rebrand CBS All Access.
-Sleeping Giants co-founder Nandini Jammi launched Check My Ads alongside Claire Atkin.
-Fornite-makers Epic Games flipped the switch on Apple with this “1984” parody, entitled “Nineteen Eighty-Fortnite.”
-LOLA Mullenlowe and ice cream brand Magnum encourage social distancing with giant beach towels.
-Hulu vp, marketing Ryan Crosby discusses Hulu’s creative work.