-Tourism advertising is back? Apparently so.
Los Cabos began its phased reopening on June 15 with enhanced safety protocols and a Laughlin Constable “#LosCabosRules” campaign for Los Cabos Tourism. The spot (above) is the first tourism ad we’ve seen where the first words to appear on screen are “Stay at Home.”
The campaign will run across digital, social, preroll, native, print and OOH in Dallas/Fort Worth, Los Angeles, Phoenix, New York and San Francisco.
“We all know the rules. Stay home, avoid crowds, work remotely—the list goes on. We also know travelers are eager to be able to safely return to Los Cabos,” Laughlin Constable CCO John Maxham said in a statement. “So, we reimagined how those rules could apply to highlight the resilient spirit of the region and the adventure that awaits when people return.”
–FCB New York hired chief talent officer Yoonjung Crosby from Havas, where she served as director of talent management for nearly five years.
-Black-owned brand consultancy Rupture Studio says clients need to set ultimatums to drive diversity at agencies.
–Nandini Jammi is leaving Sleeping Giants, claiming Matt Rivitz failed to publicly recognize the extent of her role or give her a fair title.
–Tik-Tok’s self-service ad platform launch is well-timed to take advantage of the Facebook boycott.