Friday Stir

By Kyle O'Brien 

-Terminix employs a man-sized termite in its latest campaign from Buffalo Groupe. “We Work With Pests” features short documentary-style skits featuring everyday pests such as termites, mosquitoes, roaches and rodents, as employees at Terminix’s corporate headquarters in Columbia, South Carolina. The ads highlight termites eating cellulose wood, mosquitoes crowding around water, and rodents running along walls. Each scene is filled with minor details that capture the essence of pest behavior.

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-By the end of the year 2024, airline Corsair will have completed the renewal of its entire fleet. Aiming to make the airline a key player in the business class sector, Corsair and agency Australie.GAD chose to focus the campaign on one of the main benefits for business class travelers: the high-level comfort provided by the new 180° reclining lie-flat seats. The benefit of perfect sleep is conveyed in one idea, “Clouds,” a metaphorical depiction of clouds in the shape of sheep.

-Fashion and beauty influencer Olivia Culpo and her finance, star running back Christian McCaffrey are appearing in their first-ever campaign together as a couple. For BodyArmor Zero Sugar, the power couple give a glimpse into their loving and spontaneous relationship with “Zero to Hide.”


-TD Insurance launched its “Ways to Save” campaign recently, created in collaboration with Ogilvy, TD Bank Group’s agency of record. The campaign spotlights TD Insurance’s Savings Commitment—to get customers the best coverage for their needs, at the best price, and for some, a personalized jingle.

 

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-The Florida Lottery’s new social-first campaign features a series of people playing the new X The Cash games at 140 mph on an F1 architect-designed racetrack to emulate the thrill of game play. The “Scratching Series Xtreme” campaign was created by longtime agency of record PPK and was shot at Tampa’s new Motor Enclave.

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