-Consumer Cellular has been appealing to the 50+ crowd for a while, lately with a clever “Shot on Flip Phone” campaign. Now, it’s empowering that demographic with a new TV campaign called “Destimonial.” The campaign extends from Consumer Cellular’s ongoing “Freedom Calls” campaign, challenging stereotypes about aging and emphasizing the vibrancy and activity of people in their 50s and beyond. The new creative features real people in the Pacific Northwest enjoying the outdoors and extolling the virtues of the coverage provided by Consumer Cellular as they cart around branded signs on their backs. The new effort by The Mayor took its branded studio to those people, out in the real world where they are seen doing the things that make them happy.
-Toronto creative agency Broken Heart Love Affair launched in early 2020 with a love letter about making work that transcends numbers and a mission to inspire everyone to fall in love with brands again. Its newly launched “Heart” video is the embodiment of its ethos. The heart in the video was created by Toronto animatronics expert Ron Stefaniuk and was manually operated by hydraulics, so the beating is real.
-It’s no secret that Philadelphia’s football team is one of the most hated sports franchises and nobody hates them more than the fans of their rivals: New York, Dallas and Washington. This football season, Philadelphia cream cheese is proving that even Philly’s biggest haters show a profound love for America’s favorite cream cheese. To celebrate how each rival city is overcoming their hatred for Philly because of their love for Philadelphia cream cheese, the brand and creative partner Rethink have launched a campaign that shows love for the Philadelphia brand, but definitely not the team.
-Mr. Pickles Pacific Northwest Gin, which named independent Brooklyn agency SuperHeroes AOR for the brand, is a new entry in the Gin market, named after the master distiller Ben Green’s rescue pitbull, whose face adorns a fblue-tinged bottle arrayed with flowers and botanicals. Mr. Pickles launch campaign kicks off with its official sponsorship of the 2023 Biofreeze USA Pickleball national Championships. The work introduces the tagline “Stupid Good Gin.”
-Red Lobster is capitalizing on a TikTok craze. Pastor Caesar, a gospel star who became internet famous for a remix of her sermon “Hold My Mule,” which went viral as a celebration of holiday food. A new campaign, created in partnership with agency of record, Barkley finds Pastor Caesar creating a new holiday remix with Red Lobster, but instead of calling out “Greens, Beans, Potatoes, Tomatoes,” Caesar now passionately calls out the delicious details in the new Red Lobster holiday menu.
-Minneapolis-based social media agency The Social Lights has launched socialHQ, a metaverse outpost for discovery, education and engagement designed to help explore the future of social media as a company and with clients.
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