Friday Stir

By Kyle O'Brien 

-A fiery new video from Ryan Reynolds’ Maximum Effort invents an outlandish fake product as a way to show off how VistaPrint can handle all types of custom marketing needs. Following the Reynolds and Rob McElhenney-owned Wrexham AFC’s promotion to the EFL, VistaPrint has now become the back-of-shirt sponsor for the team, so there’s a magical Welsh theme to the ad. The video features Gwen Griffiths, a fictitious small business owner, whose family has been making Dragon Jerky in Wales for the past 11,000 years.

-The latest Adnatomy explores Upwork’s epic “This is How We Work Now” campaign from agency Alto which featured a zombie CEO.

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-As part of its “Raise Your Arches” campaign, McDonald’s and Leo Burnett London have created “Next Stop, McDonald’s,” which depicts a group of vacationers who are stuck on track and infected with the craving for McDonald’s.

-Pet food has a massive carbon footprint but brands like Jiminy’s and Lovebug want to swap animal protein for insects.

-The launch of Giphy’s native advertising platform will be worth hundreds of millions of dollars, according to its new owner Shutterstock.

Dmitrii Osipovskii, interactive creative director at PPK, writes about resurfacing the soul of social media in the era of AI.

-As a way to engage more Gen Xers who feel increased pressure to protect their families and future plan, Symetra, best known for offering retirement plans, employee benefits and life insurance products, tapped long-time creative partner and agency of record Copacino Fujikado to develop a new national campaign that draws the parallel to Symetra as “your teammate for whatever lies ahead.” The ad “Teammates” stars basketball star Sue Bird to embody the concept.

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