-As you watch a movie, does the setting catch your attention? QuickBooks wants to make sure you notice to the small businesses that serve as iconic locations in movies, especially as the Oscars approach. “Small Business Spotting” by TBWA\Chiat\Day LA and Intuit QuickBooks is a digital campaign that leverages the insight of film tourism and shines a spotlight on San Fernando’s Majers Coin Laundry, which is featured in a certain metaverse-traveling mom movie, and Dinah’s a diner featured in a certain bowling movie about a Dude, among others. The goal of the campaign is to increase recognition for small businesses around the U.S.
-Sports tech company FanDuel has expanded its account with Horizon Next, the Horizon Media subsidiary that specializes in sports media.
-Havas and Vivendi has released its full-year earnings, and Havas Group CEO Yannick Bolloré talked with Adweek about those earnings and his 10 years at the helm.
-With a new marketing campaign on the horizon, Denny’s intends to refresh and restart its long-running “America’s Diner” message with national ads, a new tag and other surprises.
-The latest Adnatomy dives into what went into making Kia’s “Binky Dad” ad for the Super Bowl.
-Bumble partnered with ethnographic marketing, communications and content company Worthi for a #LoveLetterToBlackWomen campaign.
-After McDonald’s announced a Big Mac with chicken patties, KFC Canada came back and trolled its fast food rival.
-Slackliner Alexander Schulz’s latest stunt found him 7,316 feet above the Pyrenees Mountains in a “Most Extraordinary Cup” spot from Havas New York for Ronald McDonald House charities.
-Adweek tells potential attendees what to expect at SXSW this year.
-Global branding agency Jones Knowles Ritchie is partnering with Useful School, the pay-what-you-can online design curriculum for people of color, to launch a course titled, “Beginner Branding,” which aims to set rising POC branding students up for success and increase their confidence as they learn on-demand skills such as storytelling, writing, presenting and responding to feedback. The course will run between May-July, and applications are currently open.