-DoorDash Canada wants to be a part of Canadians’ neighborhoods, with its “Get More From Your Neighborhood” campaign. The campaign revolves around the important role delivery plays in consumer lives and the wide selection of products available on the DoorDash platform. Created in partnership with creative agency Hard Work Club, the campaign comes to life across TV, digital, and out-of-home with guerilla OOH by No Fixed Address plus social, and influencer collaborations through Ruckus Digital. The video jumps into the chaos that typically ensues for individuals hosting family and friends at home.
-Adobe’s media review concluded with a decision to split its approximately $500 million global b-to-c media business between WPP and Publicis Media.
-Stagwell Inc. continued its growth spree last year despite global economic headwinds, with total revenue up 21% compared to 2021.
-Adweek talked with Bomesi co-founders DéVon Christopher Johnson and Rhonesha Byng about advocating for smaller publishers.
-Apparel brand Diesel is no stranger to stunts and taboo-busting ads, and its latest collaboration with Durex shows it’s not stopping now.
-Buying a fast-growing marcom agency might seem like a no-brainer but Jim Houghton, partner at Waypoint Partners, warns of red flags.
-The aim of a PepsiCo international campaign with Lionel Messi is to promote the notion that Lay’s chips help make watching soccer better.
-Adweek is kicking off Season 2 of the Everything Is Better With Creators podcast with Kaya Yurieff, creator economy reporter at The Information.