-In recognition of American Heart Month, drug maker Bayer is continuing its commitment to elevating awareness and education about heart health and risk factors for cardiovascular disease. In a tense spot, the brand highlights stress, like the heart-pounding moments fans may experience while watching their favorite teams play, which can play a role in their cardiovascular risk, especially when other pre-existing risk factors are present. The brand also partnered with former NFL tight end Tony Gonzalez, who is promoting a website to assess risk factors for cardiovascular disease, CheckYourHeartRisks.com. “It’ll help you formulate a plan and resources if you do need it,” said Gonzalez in a statement.
-Pringles’ latest campaign by agency Grey London draws an unexpected parallel between the brand’s Multigrain chips and a hamster that composes songs on a tiny keyboard.
-Magna’s Equity upfront is one of few industry initiatives that gives a sales platform to minority-owned publications, and Adweek was there for the action for a first-hand account.
-An odd truth of Jewish culture is that, no matter how devout they are, every Jewish person thinks they’re a “bad Jew” by not being observant enough. But even those who haven’t been to synagogue in years have a deep connection to their culture and heritage. A rebranding campaign was created for Jews by Jews. Amid the current wave of antisemitism, it’s more important than ever for Jews to gain strength from their Jewish identity. The recently launched work is a campaign that honors those who are part of the tribe and who are participating in their own way—including not participating at all. The work from advertising agency Common Good includes a website, offering branded apparel, accessories and skateboards, along with out-of-home street posters running in New York and an unboxing experience for influencers.
A collection of images and phrases from BadJewMafia.
-H&R Block and Spotify are helping people get in the mood for tax filing season with “The Tax $eason Feeling,” a playlist available now through April. The playlist includes upbeat tracks about money savviness, confidence, and more. Check out the playlist here.
-Far from the debauched scenes on Bourbon Street, New Orleans-based agency PeterMayer has designed a scented take on Mardi Gras with the new fragrance Le Bébé, Eau de Parfum. The new, limited edition scent is a collaboration with parfumerie Tijon and inspired by the holiday’s signature treat, the king cake—and its signature trinket—the king cake baby. The fragrance is available for purchase at Tijon in New Orleans and at a dedicated webpage through Mardi Gras Day on Feb. 21.