-Philadelphia is in the Super Bowl, but the city wants people to come visit for more reasons than the Eagles. Visit Philadelphia and the Philadelphia Convention & Visitors Bureau launched its first-ever joint destination marketing campaign, “Come for Philadelphia. Stay for Philly.” The fun, lighthearted campaign puts the city’s attitude at the forefront as it aims to drive visitation to the region in 2023 and in the lead up to 2026, when the city will host major activities around America250, the FIFA World Cup and the MLB All-Star Game. Developed by Philadelphia- and Boston-based agency Allen & Gerritsen, the campaign pairs lines that are clever and confident with bold photography, including “Come for the Brotherly Love. Stay for the atty-tude” and “Come for Rocky. Stay for Rodin.”
-Adweek’s sustainability editor Kathryn Lundstrom took a look at the environmental costs of Big Game spots and found plenty that can be done to cut down on those big footprints.
-More Super Bowl spots have been released, including Squarespace’s “Singularity” with multiple Adam Drivers, Natasha Lyonne‘s Poker Face Peacock promo, and John Travolta and Scrubs stars in T-Mobile’s ad.
–Jennifer Coolidge brings her quirky self to a Super Bowl ad by skincare brand e.l.f.
-Marketers need to fight against colorism in the industry, writes Mita Mallick, the head of inclusion, equity and impact at Carta.
-The New York Festivals Health Awards has announced the 2023 NYF Health Awards DEI board, with Aleisia Gibson Wright, healthcare managing director at Lippe Taylor chairing the newly formed board. The final deadline to enter the NYF Health Awards is March 3. For more information click here.
-Just before the NFC Championship game, Christopher Bruce, a longtime Eagles fan, thought of what makes Philadelphia great and found that nothing says Philly more than the Liberty Bell. That led the owner of King Creative, to work with Herb Middleton, who has worked with big name artists, on a new Philadelphia anthem with Jae Focus and the Philly Sports Guy.