Friday Stir

By Kyle O'Brien 

-Cure Childhood Cancer, an Atlanta-based nonprofit dedicated to conquering childhood cancer through funding targeted research while supporting patients and their families, imagines a world where the group didn’t have to exist in a new campaign. Cure believes that childhood cancer can be cured in our lifetime and wants to be put out of business. The ad, from Blue Sky Agency, “The world would be a better place if we didn’t exist… Because a world without us is a world without childhood cancer.”

-More Christmas and holiday ads have been added to the Adweek Holiday Ad Tracker. Check out new spots from Air Canada, Ocean Spray, Wargaming and Chevrolet.

-Speaking of trackers, Adweek is already looking ahead to after the holidays, when football takes over. Check out our Super Bowl Ad Tracker.

-Corona has turned its famous holiday ad into an AR experience.

-Senior living advisory service A Place For Mom has named Horizon Next, a division of Horizon Media, its media agency of record in a move to consolidate its media mix.

-Kia has brought the season to hospital-bound children with a virtual trip to the North Pole.

-A new project from French software company Dassault Systèmes reimagines the Eiffel Tower to call for more sustainable design and building practices.

-Brands should be looking to actors on set, like TikTok creator Sarah McCreanor, for better marketing tips.

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