Friday Stir

By Doug Zanger 


-Over at the Adweek Mothership, Mary Emily O’Hara is doing a stellar job covering diversity and inclusion. In March, they covered #WashTheHate, a campaign designed to raise awareness about Covid-related bigotry and xenophobia.

Now, a new PSA (above) starring several celebrities is airing nationwide on Comcast, and the agency, IW Group, is working on more broadcasters to expand the message.

“As someone who’s come face to face with Covid-related bigotry, I understand the concern that many Asian Americans feel as the country begins to reopen and we start stepping back into the world,” said Tzi Ma, who experienced a racist encounter outside a supermarket near his home at the start of the outbreak. “We hope this PSA allows the public to see this situation from a different perspective while underscoring the need for solidarity during this critical time.”

Agency biz dev is cooking. Or is it? It may be too early to tell, but the initial signs are encouraging.

-In light of Land O’Lakes moving away from stereotyping in its branding, Adweek takes a look at brands whose problematic mascots date back to the Jim Crow era.

Headspace launched its first broadcast campaign, offering free subscriptions for the unemployed. Caroline Pay joined Headspace as CCO from Grey London in 2018.

-Brands from Her Campus to Natural Light are helping out with virtual proms and graduations.

Social media platforms and advertisers are facing distinct trust issues with consumers, with 70% of respondents in the U.K. saying they didn’t trust a lot of the content they saw on social media, according to a new Kantar study.

-Publishers are finding the “subscription bump” is flattening.

-Global digital marketing agency Croud appointed Joe Wyman from Digitas as vp, SEO in New York.

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