Friday Stir

By Kyle O'Brien 

@insomniacookies Santa and his Elfluencers are coming in hot this holiday season. #holidays #santa #elfluencer #holidaycookies ♬ original sound – insomniacookies

-Late-night bakery Insomnia Cookies and indie creative agency Red Tettemer O’Connell + Partners kick off cookie season by declaring Insomnia the official cookie supplier of the 2022 Holiday Season. The bakery has enlisted Santa and elves to be TikTok influencers, with seven spots leading up to the holidays, including “Santa’s Takeover.”

-The new spot from Apple, “The Greatest,” is notable for featuring an inclusive, disabled cast demonstrating their talents.

-Kraft Heinz is the latest big brand to unveil a strategy around what proponents bill as the next iteration of the internet, Web3.

-The country of Iceland is seeing double in its tourism campaigns, with dueling concepts of exploring the moon.

-Yahoo is not paying cash to own the approximate 25% stake in content recommendation ad-tech firm Taboola.

Graham Nolan, co-chair, storytelling and partnerships and co-founder of Do the WeRQ, writes about his holiday wish for brand creativity centered in LGBTQ+ experience.

-At BBDO, creatives have begun looking to AI to flesh out storyboards or brainstorm visuals for campaigns.