Friday Stir

By Kyle O'Brien 

-In honor of Canadian veterans who served their country in the Canadian Armed Forces, the “Letters Home” campaign is a reminder of many wartime sacrifices. HomeEquity Bank, the presenting partner for the Legion National Foundation Digital Poppy Campaign, hopes the campaign will help connect current homeowners to residents from the past by sending replica letters from Canadian soldiers who fought in the First and Second World Wars to their originally intended addresses across Canada. Created by Zulu Alpha Kilo, the idea was born from the fact that as time since these wars passes, a growing number of young Canadians struggle to make a connection to history.

-Social Media Week Europe has wrapped, and Adweek covered all the top panels.


-GroupM is forming a new decarbonization coalition composed of 20 large clients—global advertisers whose combined media spend totals about $10 billion.

-Artificial intelligence-powered image generators are now quickly making their way into professional creative platforms.

-ESPN is reviving its iconic “This Is SportsCenter” campaign with the help of its new lead creative partner, Richmond, VA.-based Arts & Letters.

-Non-profit organization Adcolor unveiled its curated list of panelists, speakers and programming for its annual conference, and it kicks off with Grammy Award-winning musician Nas.

-The NBA G League recently premiered its 2022-23 season brand campaign, “A Whole Different league” featuring artist and part owner of the NBA G League’s College Park Skyhawks, 2 Chainz. The new campaign highlights the gritty determination of a league filled with the soon-to-be-discovered NBA stars of tomorrow. The campaign by Majority focuses on how G League players make it to the next level by being “built different.” Set to the soundtrack of 2 Chainz’s song “I’m Different,” which is also celebrating its 10-year anniversary, the spot takes fans on the journey of Golden State Warriors’ Jordan Poole from a G League standout to 2022 NBA Champion.