Friday Stir

By Kyle O'Brien 

-Denver agency Cactus undertook a huge rebranding campaign for Colorado ski resort Arapahoe Basin called “Legendary for a Reason.” The centerpiece 30-second spot is set to the outlaw country classic “My World” by Waylon Jennings. The ad celebrates skiing and skiers by highlighting the elements of danger and joy, combined with a feeling of freedom that makes skiing at the top of the Rockies one of the most exhilarating events.

-Marketers can expect a bumpy ride for at least the next year, as global political turmoil and a potential recession squeezes ad budgets, according to Martin Sorrell.


-Penny James—the “shopping enthusiast” portrayed by Melissa Villaseñorreturns to sing the praises of “Black Friday Deals” for JCPenney.

-Alcohol delivery service Drizly is rolling out new features, fresh creative and its biggest ad campaign ever by Party Land.

-Visa, the official payment technology partner of FIFA, launched Visa Masters of Movement, a hybrid experience for fans at the FIFA World Cup Qatar 2022.

-Buddy the Elf is the star of Asda’s Christmas campaign, marking the first time Elf has been licensed for brand marketing.

-Filmsupply, a cinematic footage licensing company representing filmmakers from Stink, PrettyBird, Anonymous Content and other production houses, is making it easier to find the footage you need. A video shows a research scientist unveiling the device—an old corded land line with a big F button in the middle. The company calls it the Instant Footage Research Device (IFRD) and it allows agencies to pick up the phone, press F and have quality cinematic footage back within a single business day. A microsite explains it in a bit more detail.