Friday Stir

By Kyle O'Brien 

-The latest installment of CommonSpirit Health’s “Found Footage” marketing strategy for the “Hello humankindness” brand is titled “Dance-Off.” It captures a spontaneous moment of joy between a little girl and her much older neighbor as they one-up each other’s dance moves in the street of their neighborhood. The campaign, by agency Eleven, reminds viewers that the smallest, unexpected moments of human connection have the power to lift spirits and impact health and happiness.

-Amazon just wrapped its second Prime Day of 2022, and the sales event gave some real-world insight into what we can expect in the remainder of Q4.


-The latest campaign effort for the U.S. Navy, from agency-of-record VMLY&R, aims to change the minds of 17-to-24-year-olds who never thought they’d enlist.

Ashley Cohen Chandler, partner at Tenx4, writes about the six signs you need a new agency.

-MLB scored an alliance with CBD maker Charlotte’s Web, marking the first partnership between one of the Big Four pro sports leagues and a cannabis business.

-As a way to celebrate and give back to New York bodegas, agency EP+Co launched “Back the Bodega.” 

-Dat’suma IPA Beer, a seasonal beer from New Orleans Faubourg Brewing that uses local oranges called satsumas in the brewing process, is having some fun with the sun. It aims to literally deliver on the brand promise “sunshine in every can” so, with the help of agency PeterMayer, it sourced OOH boards that faced eastwards so that the sun would appear to set into the glass. The campaign will be live for just 3 weeks, which is the amount of time the sun will set at the optimal angle.