-Wrangler is celebrating 75 years of outfitting the West in a new campaign done in partnership with agency Two by Four, which has been a partner with the apparel brand since 1999. The campaign, “What a Ride,” honors the Western and cowboy way of life and celebrates the Wrangler heritage and the modern version of the cowboy, from riding and roping to attitude and ethos. The hero spot features a variety of Western legends who comment on what it means to be a cowboy today, including country music legend George Strait, ProRodeo Hall of Fame rodeo announcer Bob Tallman and professional bull rider Stetson Wright.
-While brands such as Axe and Gillette have altered their stereotypical male depictions, few others have followed in their footsteps.
-McDonald’s has gotten into the upcycling game by using its own branded litter to produce an exclusive jewelry collection.
-61 behaviors that could change the world have been identified—and it’s time for creatives to answer their call, writes Solitaire Townsend, co-founder and chief solutionist of Futerra.
-The Great Fail Podcast takes a look at why MySpace failed.
-DirecTV has made a silly mashup of an ad, blending pro football players with the Real Housewives.
-Siloing brand and performance marketing efforts is becoming less common, according to a new report by growth marketing agency 3Q/DEPT.
-The Useful School, to serve creatives of color, is launching three more classes running September-November in beginner product design, advanced product design, and a new class in advanced branding. More info is at www.usefulschool.com.
-The San Francisco Department of the Environment has named agency Most Likely To as its creative partner to launch a multimedia marketing campaign encouraging residents to avoid single-use items, especially plastic bags and paper cups—and choose reusable alternatives instead. “Reuse SF” runs August to October and features a variety of brilliantly photographed San Franciscans, accessorized with reusable items. The campaign corresponds with the introduction of a new San Francisco ordinance levying a 25-cent fee on plastic take-out bags.
