-Ernest Packaging Solutions, a long-time family run packaging design business based in Los Angeles, decided to test their skills and build professional drums and guitars made completely out of cardboard, and they invited top musicians to try out these one-of-a-kind instruments. The result is Ernest Packaging’s latest branded content series called “The Cardboard Sessions,” created by San Jose agency Liquid Agency, with production help from Signal Snowboards. Episode 5 goes backstage at the Jazz Festival in New Orleans with musicians Shannon Powell, James Andrews and the Crescent City All Stars.
-There are a whole bunch of bunnies in the Martin Agency’s latest spot for Axe, which also features fresh summer beats and whimsical play from Lil Baby.
-KFC has produced its own short horror film in Spain featuring killer pizza called “La Massacre.”
-There are plenty of stunning visuals of the color black in Chevrolet China’s first brand video for the Chevrolet Black Bowtie emblem, created in partnership with McCann Shanghai.
-Stunt alert: Velveeta is promoting its “Veltini,” a cheese-infused cocktail it dares you to try.
-Digitas has come up with a tech-based tool for employers that anonymizes elements on resumes that can trigger biases.
-Global media agency network UM announced its fifth annual day of service to the community, Impact Day: Homecoming. The day exemplifies the agency’s commitment to community and care and its employees’ commitment to driving a better workplace, work product and world for the communities in which they live and serve. UM’s regional offices across EMEA, APAC, LATAM and North America will be partnering with local charities, NGOs, partners and more, on a wide range of activities, including collecting e-waste, revitalizing schools, cleaning up parks, urban renewal and assisting charities.
-If you want to immerse yourself in Boston culture, of sorts, Plymouth Rock Assurance and agency HeyLetsGo give you “The Bostonians.” Assembling a cast of characters from across the Boston sports world, the new creative positions Plymouth Rock as the go-to insurance provider for Boston sports fans.