Friday Stir

By Kyle O'Brien 

-Anyone who has experienced homeownership has also experienced the unforeseen disasters, costly challenges and nonstop troubleshooting that come along with it. Hippo, a home insurance group focused on proactive home protection, is setting out to help ease those ails. It worked with creative partner agencies Preacher and Partners in Crime to launch a new brand campaign, “Feel the Housepower.” Preacher, who was charged with developing the overall campaign strategy and positioning, created the 60-second anthem spot to debut and drive home the “housepower” brand platform and tagline.

A series of spots created by Partners in Crime focuses on those homeowners who have yet to feel the “housepower” and are therefore still suffering from anxiety, like the father of the kid in the ad below.

-Prudential insurance has handed its creative account to McCann, moving on from StrawberryFrog.

-Horizon Media is acquiring a majority stake in digital experience agency First Tube to help Horizon deliver on hybrid digital activations.

-Take a look at all 27 campaigns that took home Grand Prix honors at this year’s Cannes Lions.

-Pringles has launched a competition that will offer one winner the chance to get paid to work inside a video game as a non-playable character.

-As kids head off to camp, McDonald’s is releasing a digital version of organized summer fun aimed at Gen-Z customers called Camp McDonald’s.

-McCain Foods has pulled its ad featuring RuPaul’s Drag Race UK star Baga Chipz following complaints from the public of “misogynistic” and “offensive” language.

-For the launch of its new vehicle, Škoda decided to hack online reviews of more popular cars in France and add its own ads in the background.

-Dentsu has made public commitments to DEI and equitable media buying, and now it’s expanding its brand assurance group.

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