-Creative production company We Are Royale recently produced a series of spots for the “Go Full You” campaign for Washington’s Lottery. Conceived by agency Wunderman Thompson and directed by Jason Cook, the campaign takes the dreams people make true after winning the lottery to the extreme. “Cake” shows mother who wishes to become a baking master, then takes her cake building skills to epic levels. In “Cowboy,” a lottery winner trades the city life for ranch life, where he trains a horse to be the best dancer it can possibly be.
-Adweek reviewed the responsibility media companies have in celebrating Pride amid a wave of any LGBTQ+ legislation sweeping the country.
-The Richards Group continues its evolution, rebranding to TRG and taking serious steps to changing its culture.
-What responsibility does advertising hold for supporting unyielding consumerism leading to carbon emissions? asks University of Oregon advertising program director Deb Morrison.
-Cannes Lions announced the first winner of the Creative B-to-b award, and it was won by a paint company, while Coinbase’s floating QR code took home the Grand Prix Direct Lion.
-WeCapital won this year’s Creative Data Grand Prix Lion for “Data Tienda,” a commercial about financial inclusion by helping Mexican women gain access to credit.
-Two quirky characters who can’t afford horses star in a video that’s the centerpiece of Ranch Rider Spirits Co.’s latest marketing push.
-Havas Media Group topped LinkedIn’s list of the 25 Top Companies in Marketing and Advertising, which was released this week.
-Duluth Trading Company keeps the humor rolling with its animated characters in underwear. This time, the company features its cooling underwear in a set of ads partnering with The Weather Channel and Planet Propaganda. When the temperature hits a locally-determined threshold, the Weather Channel will serve an ad for either men’s or women’s Armachillo cooling underwear, featuring an animated skivvy-wearing meteorologist drawn in the brand’s iconic style.
