Friday Stir

By Kyle O'Brien 

-The Dollar General Literacy Foundation and the Ad Council have launched a PSA campaign to reach adults without a high school diploma. As part of their longstanding “Finish Your Diploma” campaign, the new “When You Graduate, They Graduate” campaign shows kids accepting diplomas for their parents, to explain that getting a diploma has ripple effects on the whole family—and that you’re never too old to get your diploma. The campaign was developed pro bono by creative agency BBH USA.

-A bipartisan group of U.S. senators introduced a bill that, if passed into law, would require Google to break up its ad-tech business as part of a plan to bring regulation and transparency to programmatic advertising.

Mita Mallick, the head of inclusion, equity and impact at Carta, writes about how Samsung’s “Night Owls” ad shows how we are far from gender equality.

-A brand called Whistle Health has dropped a series of short-form ads that pose everyday questions about dog activity.

-Since the introduction of the European and U.S. privacy statues, media agencies have spent the past four years building privacy departments, requiring them to make significant financial investments.

-M&C Saatchi has agreed to a $387 million acquisition by Next Fifteen Group.

-The saving and investing app Acorns is launching its new mascot with its “Squirrels Know Wealth” campaign, starring Christopher Walken as a squirrel.

-Designer Luke Stratton gives Muse by Clio his picks for 10 great album covers—and his choices include Phish, Pink Floyd, Michael Jackson and the Grateful Dead.

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