-Carat adds additional $250 million in Pfizer billings. link
-E*Trade says Lindsay Lohan’s suit is without merit. Ya think? link
–Bland ad be damned, Apple reportedly sold 50,000 iPads through pre-order within two hours. link
-Even the print component of Axe’s smell-o-vision campaign is causing a stir, this time in Indy. link
-Direct marketing agency Mercury Media opened a Philly office and Maria Eden, Cary Scottoline and Gina Pomponi to its roster. link
-Toronto agency john st. makes us think, mmmm..bacon. link
-PRWeek issues Campaign of the Year award to Ketchum and Dreyer’s. link
-How can Super Bowl ads communicate innovation? Let ye be judge. link
-The Pabst-interested Buy A Beer Company effort has now raised more than the Yankees 2009 payroll to buy the brew brand. link
More: “Thursday Odds and Ends”