Friday Odds and Ends

By Kiran Aditham 

-Carat adds additional $250 million in Pfizer billings. link

-E*Trade says Lindsay Lohan’s suit is without merit. Ya think? link


Bland ad be damned, Apple reportedly sold 50,000 iPads through pre-order within two hours. link

-Even the print component of Axe’s smell-o-vision campaign is causing a stir, this time in Indy. link

-Direct marketing agency Mercury Media opened a Philly office and Maria Eden, Cary Scottoline and Gina Pomponi to its roster. link

-Toronto agency john st. makes us think, mmmm..bacon. link

-PRWeek issues Campaign of the Year award to Ketchum and Dreyer’s. link

-How can Super Bowl ads communicate innovation? Let ye be judge. link

-The Pabst-interested Buy A Beer Company effort has now raised more than the Yankees 2009 payroll to buy the brew brand. link

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