-TBWA\Paris developed geolocated Snapchat filters to help reduce street harassment. We’re frankly not sure how they work.
-Adweek went inside Giant Spoon’s WestWorld activation at SXSW, and you know you want to watch the video to feel better about the fact that you don’t have to be there.
–Kelda Roys, a Democrat running for governor of Wisconsin, included footage of herself breast feeding in a new campaign ad. It’s pretty fucking bold.
-New York’s King & Partners will work on branding, content, creative and technology for luxury hospitality brand Auberge Resorts Collection.
-Partners + Napier won the Schuman Cheese account. Does a cheese spread count as an activation?
-Make Collective of New Zealand will compensate employees who choose to bike to work. Excelsior!
-Manhattan-based hybrid agency Codeword hired McCann, JWT and R/GA veteran Dai Tran as director of design. He will lead teams working on such accounts as Google, Netflix and Qualcomm.
-Design and animation studio Laundry opened a new San Francisco location, led by managing director Michael Bennett.