-For the Fourth of July holiday, San Francisco-based independent agency Butler, Shine Stern & Partners released a video celebrating 24 years of “independence from the heavy, calloused, totally uptight hands of mega-huge holding companies” and “dogs roaming the office with absolutely zero regard for personal space” (video above).
-Director Michel Gondry shot the ten-minute “Détour” using only an iPhone.
-Adweek speaks with “the NFL’s Most Creative Entrepreneur,” Green Bay Packers tight end Martellus Bennett.
–Amanda Malko is founder and CMO of B2B marketing consultancy GrowthWave explains “Why Creative Awards Still Matter.”
-Movie marketing agency JustWatch hired Aaron Wahle as senior vice president, marketing and business development.
-Campaign examines “How John Lewis ad campaigns could have been killed by ‘outdated’ pre-testing models.”
-PODS Enterprises, LLC, “the leader in portable moving and storage solutions,” appointed MullenLowe Mediahub as its media agency-of-record, following a review.