Friday Odds and Ends

By Erik Oster 

-Mistress created this “Choose Freely” spot for Coca-Cola Freestyle featuring dancer Tessa Brooks (video above).

-Sources tell AdAge that TD Bank will name TBWA\Chiat\Day New York as its new agency of record, but the client declined to confirm the news.

-The growth spurred by McDonald’s All Day Breakfast has subsided, and CMO Deborah Wohl told the ANAs that the chain will make its briefs more “adaptable” and engage in more “mass personalization” to keep up growth.

-ANA attendees can’t decide whether CMOs or agencies are to blame for the transparency controversy.

-Yesterday The Wall Street Journal reported that newspaper ad revenue is plummeting; today various outlets noted that the Journal hopes “a substantial number” of editorial employees will take a buyout offer.

-VML created a disturbing (not for children) storybook called Welcome to My Neighborhood for Youth Ambassadors, “an organization that works with young people in troubled communities facing anything from domestic violence to hunger.”

-McCann Health Shanghai appointed Henry Shen as head of strategy.

-Durham-based market research and brand strategy firm The Paragraph Project created the Discovery Toolkit to help improve the campaigns of clients and marketers.