Friday Odds and Ends

By Erik Oster 

-Fabletics released the in-house spot “Kate Hudson in Real Moments” (video above).

-Boston marketing agency CTP appointed Tyler Jordan as director of analytics

-So it turns out Budweiser’s “America” summer rebranding was a huge flop. Big surprise.

-The Drum explores “How tech advances are driving both left and right-brain marketing strategies.” That whole left brain/right brain thing has been thoroughly debunked though.

-DDB New York chief strategy officer Stuart Hazlewood explores “Truth and Lies in Social Media.” Hint: You should be aiming for the former.

-Director PES signed with BlinkInk and Adweek compiled a handy retrospective of his work.