Friday Odds and Ends

By Erik Oster 

-72andSunny launched the Captain America: Civil War-themed “United We Play” for Target (video above).

-Mars CMO Bruce McColl is retiring.

-BBH strategy director Kate Nettleton tackles “Ad narcissism” and explains “why our industry should put down the mirror.” (paywall, urgh)

Lancome and Target started running shoppable ads within Cosmopolitan’s Discover channel today

This week Ad Contrarian asked the unanswerable question: can the ad industry save itself?

-Brands are jumping on the Drake ‘Views’ bandwagon already.

-Lisbon agency Nossa launched a campaign for Somersby Cider featuring a livestream of a character named Lord Somersby sitting in front of a camera and making the same movements over and over for 24 hours.

“If you’re going to play the social media game, know the rules,” warns JWALK founder Doug Jacob.