Friday Odds and Ends

By Erik Oster 

-Tattoo Projects created a regional Super Bowl spot for Sheetz called “Dangerous Assumptions” which will run in Pennsylvania, West Virginia and North Carolina (video above).

-Digiday lists “the Super Bowl commercials the Internet already loves — and the one it hates.”

-BSSP and Survata claim that “Super Bowl Ads May Matter More than the Game.”

-Digital artists Lawrence Jones and Jason Vega launched a content creation studio in Hartford, Connecticut called Torque.

-HZDG shares “Agency Valentines.”

-Adweek explains “Why Super Bowl 50 Is Likely to Be the Most-Watched U.S. Broadcast Ever.”

Content agency Los York will launch an interactive football experience in San Francisco for Nike.