-Los Angeles agency Phenomenon created the 60-second spot “All Day” for the Wilson X Connected basketball (video above).
-Adweek explores “How Mercedes-Benz Is Using Facebook and Instagram’s Direct Messaging to Play Secret Santa.”
-72andSunny, UNIT9 and Google teamed up to turn your phone into a lightsaber.
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-Digiday explains “How One Direction helped KitKat get its most retweeted tweet ever.”
-Honda is returning to the Super Bowl with a 60-second spot from R/GA promoting its Ridgeline pickup truck.
-The Drum explores “How Disney gave the Star Wars brand the Marvel treatment.”
-AdAge examines “Top Trends for Mobile Advertising and Data Science in 2016.”
-WPP’s Group M acquired marketing technology firm The Exchange Lab.