Friday Odds and Ends

By Erik Oster 

-Los Angeles agency Phenomenon created the 60-second spot “All Day” for the Wilson X Connected basketball (video above). 

-Adweek explores “How Mercedes-Benz Is Using Facebook and Instagram’s Direct Messaging to Play Secret Santa.”

-72andSunny, UNIT9 and Google teamed up to turn your phone into a lightsaber.


-Digiday explains “How One Direction helped KitKat get its most retweeted tweet ever.”

-Honda is returning to the Super Bowl with a 60-second spot from R/GA promoting its Ridgeline pickup truck. 

-The Drum explores “How Disney gave the Star Wars brand the Marvel treatment.”

-AdAge examines “Top Trends for Mobile Advertising and Data Science in 2016.”

-WPP’s Group M acquired marketing technology firm The Exchange Lab.