-RTO+P launched “The Reclinomax” April Fool’s Day effort for Planet Fitness (video above).
–Adweek examines “What Digital Stats Can Tell Us About Mad Men, Game of Thrones and Daredevil.”
–Ted Cruz released the first political ad of the 2016 presidential race.
-Leo Burnett Dubai launched this pop culture-referencing campaign for McDonald’s.
–Digiday takes a look “Inside Condé Nast’s video deals.”