-RTO+P launched “The Reclinomax” April Fool’s Day effort for Planet Fitness (video above).
–Adweek examines “What Digital Stats Can Tell Us About Mad Men, Game of Thrones and Daredevil.”
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–Ted Cruz released the first political ad of the 2016 presidential race.
–Mashable reviews the first of the final episodes of Mad Men.
-Leo Burnett Dubai launched this pop culture-referencing campaign for McDonald’s.
–Digiday takes a look “Inside Condé Nast’s video deals.”