-Wheaties is spotlighting former pro bowler Andy Varipapa in its latest campaign, created in-house.
-Mondelēz International brand Milka appointed W+K Amsterdam as its global lead agency.
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-Data company 4C Insights created a Sweet 16 bracket for brands.
-Toy company Spin Master named Winston-Salem agency The Variable its lead integrated marketing agency of record for its Remote Controlled, Robotics and Activities categories.
-Engagement agency Drumroll has hired Angela Huynh as junior copywriter and Gage Kelsey as assistant account executive.
-Big brands are slow to adopt Meerkat and Periscope.
–Adweek offers a “Definitive Wrap-up of Social Chatter at SXSW.”