Friday Odds and Ends

By Erik Oster 

-Fallon is launching a multi-platform campaign for the Big Ten Network, beginning with a 30-second spot during the Big Ten Championship game tomorrow (video above).

Adweek examines the “Top TV Advertisers of 2014.”

-Integrated production company The Famous Group announced the signing of Gio Messner to its directorial roster.

-Heineken launches holiday “Spark My Party” social camaign.

-TourismOhio put out an RFP for a campaign “to capture the emotional and experiential qualities of Ohio that make us distinctive among our contiguous states.”

Digiday busts “4 big myths about video.”

-MediaVest won global media duties for Brown-Forman (Jack Daniel’s, Southern Comfort, Finlandia).