-So whatever became of the remains of Atomic Playpen (aka Atomic)? Well, fellow Minneapolis-based Snap Agency has acquired the remaining assets of the Playpen including web development work (which included efforts for Best Buy, General Mills, Target, and Mall of America), the former Atomic Playpen website as well as other digital channels.
-And we’ll close out Valentine’s Day with a few more ditties including the one from Raleigh, NC-based agency Baldwin& Instagram effort for Burt’s Bees (above).
-Speaking of Instagram V-Day efforts, Honda (with the help of RPA) is claiming to be the first brand to utilize Instagram Direct to collaborate with fans and customers on a song that will appear on a limited-edition heart-shaped LP. Honda is asking users to post photos or videos to Instagram of what they love about today and caption it using #LoveToday. Their responses will then be incorporated into the lyrics of the track used in the Honda Civic “Today Is Pretty Great” campaign featuring the band Vintage Trouble, and will be given away to the first 500 users. link
-Critical Mass and Pride Toronto have teamed up to send a special Olympics-themed Valentine’s Day message via a campaign called #LoveSochi. link
-Meanwhile, a few Miami Ad School students have come up with a way for creative duos to send some love to their art director or copywriting partner. link