Friday Morning Stir

By Erik Oster 


-Toys R’ Us is back with LOLA MullenLowe’s holiday campaign for the chain (video above).

-MDC Partners combined seven of its agencies into a new network called Doner Partners Network, led by Detroit-based Doner.

-Classic blue is Pantone’s 2020 color of the year.

-Grey’s holiday campaign for Pantene focuses on the complexities of coming home for the holidays for LGTQ+ people, of whom 44% report feeling they can’t be their true selves when visiting family.

-An anonymous ad buyer called addressable TV “ridiculously expensive” and claimed ads in streaming programs make for a worse consumer experience than linear TV.

-WeTransfer asked nearly 20,000 creatives about their creative processes.

-Digiday examines TripAdvisor’s pitch to media buyers.

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