-Toys R’ Us is back with LOLA MullenLowe’s holiday campaign for the chain (video above).
-MDC Partners combined seven of its agencies into a new network called Doner Partners Network, led by Detroit-based Doner.
-Classic blue is Pantone’s 2020 color of the year.
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-Grey’s holiday campaign for Pantene focuses on the complexities of coming home for the holidays for LGTQ+ people, of whom 44% report feeling they can’t be their true selves when visiting family.
-An anonymous ad buyer called addressable TV “ridiculously expensive” and claimed ads in streaming programs make for a worse consumer experience than linear TV.
-WeTransfer asked nearly 20,000 creatives about their creative processes.
-Digiday examines TripAdvisor’s pitch to media buyers.