Friday Morning Stir

By Erik Oster 

-Vans celebrates “The Spirit of DIY” in a new in-house campaign (video above).

-David&Goliath hired Laura Forman from TBWA\Chiat\Day New York as chief strategy officer.

-DeVito/Verdi celebrates legal marijuana for Legal Seafoods.

-The chicken sandwich wars aren’t over. McDonald’s releasing a new spicy chicken sandwich in September.

-Google proposed tighter standards around data collected for digital ads.

-YouTube is planning to turn off ad targeting on videos aimed at children.

-Amazon’s advertising offering is growing up. Amazon Advertising released a list of preferred service providers this week.

-The San Diego Padres utilized Wrapify, a San Diego-based startup which pays drivers to wrap their cars in graphics and drive selected routes, for an OOH campaign.

-For its campaign promoting Pabst’s new hard seltzer line, BBH New York agreed to be paid in beer.