Friday Morning Stir

By Erik Oster Comment


-MullenLowe introduces the Alright Brothers with its “Alright Doesn’t Fly Here” campaign for JetBlue (video above).

-Novartis consolidated its global media account with Publicis’ Starcom and Epsilon under a new NovartisONE2 unit.

-Papa John’s appointed Camp + King as its creative agency of record.

-CVS Health consolidated the majority its U.S. media account with UM.

-Consumers say they will buy with purpose, but they rarely follow through.

-Publishers worry as advertisers increasingly insist on extensive blacklists for terms found in news stories.

-Activision Blizzard, maker of Call of Duty, appointed David Messinger as chief marketing officer.

-Creative director Avinash Baliga shares his personal account of Barton F. Graf.

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