Friday Morning Stir

By Erik Oster 

-Forsman & Bodenfors New York launched a campaign for Hyatt’s collection of member-only experiences, FIND (video above).

-WPP has shortlisted final bidders for Kantar.

Gary Vaynerchuk is going to “break advertising” and also buy and then reboot an iconic consumer brand.


-Spokespeople for VaynerMedia confirmed that chief strategy officer Justine Bloom left the agency last month. They are currently seeking her successor.

-The American Society of Civil Engineers worked with MacGillivray Freeman and Bechtel Corporation to reach students with a “Dream Big” video to try to get them to pursue engineering.

-Subway U.K. and Ireland selected Above & Beyond as its creative agency partner, following a review.

-More About Advertising asks how another potential dotcom crash would impact the ad industry following drops in the stock value of Pinterest and Baidu.

-Feline celebrity, advertising and branding icon Grumpy Cat died at the age of 7 (around 45 cat years).

-Mirum managing director Julie Koepsell says agencies need to ensure employees can “thrive as parents.”

-Huge and Amazon are bringing the “Change For Good’ hackathon to Cannes this year.