-FCB New York and the FDA created an anti-smoking horror video game targeting audiences aged 12-17 and got Darren Aronofsky to direct the trailer because scaring teens out of smoking has always worked (video above).
-Havas Chicago hired industry vet John Norman as CCO.
-MillerCoors is suing AB InBev over its Bud Light Super Bowl ads.
-Wunderman Thompson U.K. appointed Pip Hulbert as CEO, Richard Dunn chairman, CSO and Steve Aldridge as CCO.
-Vita Coco appointed Yonder Media as its U.K. media agency without a review.
-Samsung is probing its U.S. marketing operation to investigate if employees violated company policies in dealings with business partners.
-Hotel group Accor appointed Ogilvy Paris as global agency of record.
-Pernod Ricard is buying ads on “raw and organic” Reddit. So brave.
–Carrie Brownstein of Portlandia and (more importantly) Sleater-Kinney fame signed to Prettybird .