Friday Morning Stir

By Erik Oster 

-A woman finds other things to feel guilty about in Parters+Napier’s “Fishy Situation” spot for snack brand Whisps (video above).

-Planet Fitness named Barkley as its lead creative and media agency.

-WPP’s GroupM consolidated commercial and business data reporting and analysis with COMvergence, ending its relationship with Recma.


-Microsoft and Google had the “most effective” ads of the Super Bowl, according to data from Unruly.

-Juul is looking for a new chief marketer after reigning in flavored products and its social media presence in response to an FDA crackdown.

-A former agency executive told Digiday that brands “turn a blind eye” to attribution scamming.

-StrawberryFrog executive creative director Tyler DeAngelo said agency creatives need to “become entrepreneurs or become irrelevant.”

-On that note, Campaign thinks maybe clients need to give their agencies a little more credit, huh?