Friday Morning Stir

By Erik Oster 

-Australian agency Cummins & Partners riffs off of “Meet Graham” with its “Meet Grant: The Only Person Designed to Survive a Career in Advertising” (video above).

-PepsiCo is ending its relationship with VMLY&R, which worked on Gatorade and Tropicana.

-A young creative discusses idea theft.


-Reebok is creating an in-house influencer team.

-David&Goliath added a floating PTO day for mental health to its benefits package.

-The Drum examines how The&Partnership helped The Wall Street Journal bring media-buying in-house.

-The Brandon agency hired Jonathan Williams as creative director.