Friday Morning Stir

By Erik Oster 

-Publicis Italy figures out a way to keep meetings down to 15 minutes in a new spot for Diesel (video above).

-Diet Madision Avenue went dark after news of a civil defamation suit filed against the whistleblower account by former CP+B CCO Ralph Watson.

-Google hired R/GA vet Chloe Gottlieb as director of user experience.

-W+K New York is bringing “Dilly Dilly” to the World Cup for Bud Light.

-The IPA is bitter (that’s a beer joke) about Accenture’s “unacceptable” move into programmatic media buying, which it considers a “direct conflict of interest.”

-Diageo appointed VML London as global digital agency for Baileys.

-Advertising and design agency Cactus is handling design and media responsibilities for the launch of Odell Brewing’s Colorado Lager.