Friday Morning Stir

By Patrick Coffee 

Lena Waithe of “Master of None” fame stars as a retail therapist (heh) in this new extended Nike spot by Dirty Robber.

-How do 4A’s attendees think the industry will change over the next 5 years? The reunification of creative and media, for one.

-Leo Burnett beat out 4 other shops to win AOR duties for Paddy Power’s Betfair. Incumbent Lucky Generals did not pitch.

-Amazon’s will be rolling out SEO, paid search and content marketing offerings for smaller agencies.

-Retailer PRIMARK named The Bait Shoppe of New York as its North American experiential agency of record.

-Saville Productions hired documentary filmmaker Jennifer Peedom for commercial representation in the U.S. Here’s her reel.