Friday Morning Stir

By Erik Oster 

-TBWA\Chiat\Day and Tool of North America turned New York into an instrument in  its “Play the City” effort for the Grammys (video above).

-Budweiser unveiled David Miami’s 60-second Super Bowl spot, focusing on water relief efforts.

Reba McIntire is KFC’s first female celebrity colonel in the latest from W+K Portland.

-Facebook Creative Shop global creative director Andrew Keller explains “How to Turn a Super Bowl Ad Into a Campaign for the Mobile Era.”

-The NFL’s declining ratings finally impacted ad revenue.

-Airbnb global marketing director Alexandra Dimiziani is leaving the company.