Friday Morning Stir

By Erik Oster 

-Clemenger BBDO Melbourne launched “A Twist at Every Turn” for Visit Victoria, the first campaign promoting Melbourne since 2011 (video above).

-McDonald’s is launching its first global media review in almost 14 years.

-Adobe launched a U.S. media buying and planning review.

-Anomaly takes a look at the tough path to U.S. citizenship in its latest “Keep Walking” spot for Johnnie Walker.

-The salaries of senior planners at agencies are “nearing the levels of those paid to chief executive s and executive creative directors.”

-Digiday examines “The rise of the chief media officer.”

-The North Texas Honda Dealers Association appointed Los Angeles-based agency Secret Weapon Marketing as its agency of record.

German advertising groups BVDW and OWM requested a “European Chapter” of the Coalition for Better Ads