Friday Morning Stir

By Erik Oster 

-W+K London launched a new campaign for language learning company Babbel with a pair of 30-second spots (video above).

-Agency DPZ&T built a drive-thru truck, or “Drive Thruck” for McDonald’s Brazil.

-The Drum goes “Beyond the Brief” with Wongdoody executive creative director Pam Fujimoto.

-The ISBA and the IPA released a research paper and issued a joint statement calling for more data accountability.

-Group M “unable to rule out” the possibility of layoffs following the Maxus-MEC merger.

-Former judges tell you what you really want to know: How to win awards.

-London’s School of Communication Arts is urging London ad agencies to buy its English Vintage Bubbly at Cannes to help fund scholarships.

Politico examines how Jonathan Goldsmith (who played Dos Equis’ “The Most Interesting Man in the World” character) befriended Barack Obama.

-AdAge explains “Why On-Site Agencies Are Catching on With Clients.”