Friday Morning Stir

By Erik Oster 

-Publicis London created “Worlds Apart,” a “social experiment” for Heineken (video above).

-OMD hired Patty Sachs as president of OMD East.

-Cologne, Germany’s Dmexco conference wants to be the next SXSW for marketers.

-The Advertising Standards Authority (ASA) banned or requested alterations to a record number of ads last year

-WPP’ GTB Rome launched a campaign for Ford Italia dealing with safe smartphone use while driving.

-Publishers are cautiously optimistic about Google’s ad-blocking browser.

Digiday talks with Sarah Hofstetter about her road to becoming 360i global CEO.