Friday Morning Stir

By Erik Oster 

-Here’s the official prologue to Alien: Covenant, conceived by Ridley Scott, agency 3AM and Scott’s production company RSA Films.

-Home improvement chain Lowe’s selected Starcom Worldwide as its new U.S. media agency of record following a review.

-Google, Apple, IBM and other tech brands have issued statements opposing Trump’s executive order rolling back protections for transgender students.

-A new study by JWT and the Geena Davis Institute on Gender in Media found that many respondents are disillusioned with how women are portrayed on film and TV.

-Disney’s Maker Studios is scaling back its network of creators and cutting jobs.

-LBB’s Laura Swinton writes that, “From Disney to YouTube, Media Platforms are Worried About Ad Overload.”

-Mobile ad blocker Shine rebranded as Rainbow, would like to work with marketers.