-Les Gaulois launched “Run to Mum” for Air France (video above).
-Agencies start working at 9:30 or 10 because gym time is me time, bro.
-Digiday examines “Why some brands are staying away from Super Bowl this year.”
–Ian Schaefer of Deep Focus thinks we should all focus on making fewer ads.
-Slate has some thoughts on BBDO’s latest Barbie ad.
-The Drum takes a look back at “Maurice Levy’s legacy.”