Friday Morning Stir

By Erik Oster 

Los Angeles ad agency Audience X worked with slam poet IN-Q on “The Most Important Vote You’ll Ever Cast” to raise visibility ahead of National Voter Registration Day next Tuesday (video above). 

-Facebook vastly overestimated” average viewing time for video ads on its platform over the past two years. 

IPG MediaLab says branded content leads to better recall than digital ads. Uh oh.


-A recent survey found that 77 percent of users felt guilty about using ad blocking software.

-The Martin Agency’s Joe Alexander summarizes his career in five executions.

360i chairman Brian Weiner has your agency of the future right here.

-Campaign laments the fact that more people didn’t show up at AdColor’s tenth anniversary.

Guardian News & Media appointed in-house agency specialist OLIVER to act as its full-service in-house agency