-Mother New York created a digital video and print ads promoting the new Westfield World Trade Center mall in Manhattan (video above).
-Ruh-roh: Bloomberg asks, “Why is Under Armour’s Biggest Olympic Star Wearing Nike?”
-Adweek speaks with Nike CMO Greg Hoffman “on the Brand’s Olympics Campaign Highlighting All Kinds of Athletes.”
–REWIND’s Chloe Price examines “The Phenomenon of Pokémon Go & What it Means for AR and VR.”
–Scott Madden, senior partner, director of empathy and evolution at Boston-based Connelly Partners, explains “How Brands Can Use Empathy to Connect With Millennial Moms.”
-Thinkbox communications director Simon Tunstill thinks “TV advertising is part Usain Bolt, part Mo Farah.”
-Tate & Lyle Sugars appointed Iris to handle creative for Lyle’s Golden Syrup.