Friday Morning Stir

By Patrick Coffee 

-Mother New York created a digital video and print ads promoting the new Westfield World Trade Center mall in Manhattan (video above).

-Ruh-roh: Bloomberg asks, “Why is Under Armour’s Biggest Olympic Star Wearing Nike?

-Adweek speaks with Nike CMO Greg Hoffmanon the Brand’s Olympics Campaign Highlighting All Kinds of Athletes.”

REWIND’s Chloe Price examines “The Phenomenon of Pokémon Go & What it Means for AR and VR.”

Scott Maddensenior partner, director of empathy and evolution at Boston-based Connelly Partners, explains “How Brands Can Use Empathy to Connect With Millennial Moms.”

-Thinkbox communications director Simon Tunstill thinks “TV advertising is part Usain Bolt, part Mo Farah.”

-Tate & Lyle Sugars appointed Iris to handle creative for Lyle’s Golden Syrup.